The line-up to From Business to Buttons is getting more and more exiting! Let’s welcome The Brain Lady, Susan Weinschenk, Behavioral Scientist, Author and CEO of The Team W, Inc.
Susan Weinschenk clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist.
She is the author of several books, including “100 MORE Things Every Designer Needs To Know About People”, “100 Things Every Designer Needs To Know About People”, “Neuro Web Design: What makes them click?” and “How To Get People To Do Stuff”.
Susan is the CEO of The Team W, Inc., and a keynote speaker around the world. Her clients include Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin. She has her own, very popular blog on her own website but also writes on “Brain Wise: Work better, work smarter” a blog for Psychology Today.