Brandon Schauer om sitt öppningstal
Brandon Schauer skriver om dagens öppningstal på sin blogg. Här finns också länkar till en del av det bakgrundsmaterial som Brandon refererar till.
"I’m excited to be keynoting at the Business to Buttons conference today in Malmö Sweden. The organizers and hosts from InUse have done excellent work putting together their first event with a list of great speakers that will be tough to choose among.
My presentation will be centered on the topics of business and user experience. I’ll start by exploring one popular aspect of the relationship between business and UX, measurement and profitability. But the heart of the talk will push beyond that aspect, advocating for a focus on the use of experience as a core component of business strategy."