Designing Empathy in Rush Hour 

Ola Nilsson

For two days inUse have been focusing on trying to shift behaviour in a public space, at the hectic plaza by the Triangeln station in Malmö. We conducted research through interviews, observations and design interventions, and tested ideas – with ballons, confetti and megaphones – for how to impact people’s behaviour. Have a look!

We are explorers and innovators within human centred design. 

This is why we took on the challenge to explore how we might shift behaviour in a public space, and positively influence the experience of that space.  

In just two days we applied our human-centered design process to a problem spot in Malmö – a busy and hectic plaza by the Triangeln station. We conducted research through interviews, observations and design interventions, and tested ideas for how to impact people’s behaviour on the plaza.

This is how we apply human centered design to physical spaces.

This activity took place during The Conference week in Malmö, well monitored by Sydsvenskan. During a packed seminar at the start of the week we shared our approaches and solicited suggestions from our audience of troublesome public spaces in Malmö that we might tackle. This was followed by an intense couple of days of research and experimentation, as well as a follow-up seminar where we shared our results and insights.


More about Human Spaces here!

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