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inUse Director of Service Design joins the line-up

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Pontus Wärnestål (Ph.D) and Director of Service Design will be joining us on From Business to Buttons. It will be epic!

Pontus Wärnestål (Ph.D) is an award-winning Service Designer and Human-Computer Interaction researcher, with 15+ years of experience within both industry and academia. He has created the Digital Design and Innovation program at Halmstad University, and is Director of Service Design at inUse.

From Business to Buttons is one of the most important summits in the service and experience design community. What we do now as service designers in industry, academia and the public sector will shape the society as a whole for many decades ahead. We have so much important work to do when it comes to building our future societies. FBTB is where new ideas are sparked, important questions are raised, and where new social connections are made.

– It’s an absolute honor to get the opportunity to meet and talk to the top thinkers and doers in our fields in Stockholm this year!

Pontus is a renowed public speaker. With his focus on societal impact and service innovation for health, Pontus' talk focuses on the methods and tools for how to create meaningful services.

– As the physical and digital merge, new opportunities to create value for customers and organizations arise. In today’s global experience economy, intentional service design can help us address business challenges and enhance organizations’ capabilities by tapping into the power and value of customer experience. However, designing service experiences is different from designing physical products ...

If you want to get to know Pontus some more before the conference, check out his Medium for som good reading. Or get your tickets for FBTB18 before Febaruary 28 and save 1000 SEK.