FBTB2020: How to convince the boss to get the tickets!

Ola Nilsson

Do you want to go to FBTB in May? Are you having problems making your Boss understand the great value of service design, business design and UX, and why you both need to go? We're here to help!

This year's FBTB is about how we all need to grow, both professionally, and as human beings. We need to optimize how we work in our design teams, we need to go even more agile and learn what great product leadership really means, we need to learn to work with data and algorithms, and with conversation and gestures as interfaces. We really do need to get the fundamentals right, but sometimes we also need to know how to break out of the mold, and create something truly revolutionizing – something no one has ever done before. We’ll cover all this, and more, at the 2020 conference.

So, your boss needs you to go to FBTB 2020 too. Here are some arguments.

No external marketing on the stage

Many other conferences sell speaker slots. They charge speakers, or speaker's companies, to get on stage and tell you about their great products and how good they are. This is not the case at FBTB. We're doing this for you. You are paying, and we want you to get the most out of every word, and every second spent at the conference. We want to make this event about knowledge and inspiration, not just marketing buzzwords. That's why we pay our speakers – not the other way around.

The world comes to you

By taking 10 speakers from the other side of the globe, and bringing them here, both you and your boss save a lot of time and money. And of course, this also means that we together also save a little bit of the environment. Oh, and did we mention that we compensate (not ideal, we know, but better than nothing) for the whole carbon footprint for bringing the speakers here. We do. 

Real experts

This year's conference includes the best line up ever, since the first conference back in 2007:

Shinichiro Tamaki  – Co-creator of the groundbreaking Nintendo Wii, which sold over 100 million units worldwide. He'll tell the unique story behind the success, and share some tips along the way.

Melissa Perri – CEO of Produx Labs and the author of “Escaping the Build Trap”. She will tell you how to take the leap to the C-suite, and become the Product Executive.

Jake Knapp – The inventor of the Design Sprint and a New York Times bestselling author. Jake spent 10 years at Google and Google Ventures, where he created the Design Sprint process, and he will tell you how to lead your CEO.

Margot Bloomstein – The author of Content Strategy at Work, producer of BrandSort, and principal of brand and content strategy consultancy Appropriate, Inc. Margot will talk abou how to gain trust by empowering your users.

Mike Monteiro – The co-founder and design director of Mule Design, author of "Ruined by Design", the most important design book in this decade. His talk will help us navigate forward, and make sure we stay on the right path. 

Ghaida Zahran – The lead product designer at Netflix. She works on design strategy, and experiments with different types of content recommendation strategies and algorithms to attract potential members. 

Peter Merholz – Author of "Org Design for Design Orgs". Peter will talk about how to go from team design to DesignOps, and give us his Top 5 things to boost our design org’s effectiveness.

Erika Hall – The author of Conversational Design, and Just Enough Research, and a co-founder of Mule Design Studio. She will talk about how to make an interaction with a digital system feel truly conversational. 

Brad Frost – Mr Design Systems himself. Author of Atomic Design. Brad will look at the present opportunities and challenges design systems provide, and look at what lies ahead.

Indi Young – Co-founder of Adaptive Path, and author of Mental Models and Practical Empathy. Indi will make a case for spending more time and resources understanding the problem, and show us how.

Eight of the speakers also hold workshops. Check them out here!

Design IS business

From Business to Buttons is about how to become successful in this borderland between business and design. The digital revolution is happening now, and it's powered by design. Making the right decisions separate success from failure. Going to FBTB means learning to prioritize, and how to use design methodology to develop your business.

Great value for money (especially now)

A lineup like this is not available anywhere. At least not on this side of the Atlantic. And if you buy before April 3rd, you'll save €100 on the ticket price. There are also group discounts (5 or more), and partnership programs (15 or more), so you can go bring the whole team. If you have any questions about the discount or partnership program, send an e-mail to Jane Murray. Or you could just send your boss to frombusinesstobuttons.com and tell her or him to buy the tickets now!

See you at Cirkus in May!

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