IKEA använder augmented reality för att sälja möbler

Johan Berndtsson

Mobile Marketeer berättar om hur IKEA använder augmented reality för att sälja möbler.

"Using the camera from the consumer’s mobile device, the application lets the user visually place the piece of furniture in their homes. ... Consumers launch the application and with their device’s camera they can see a piece of new furniture in their home. The piece of furniture is superimposed on top of the room viewed through the camera. ... Consumers could save the photo or send it to friends via MMS."
Ny teknik - nya möjligheter!

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