I artikeln Dueling Interaction Models of Personal-Computing and Web-Computing jämför Matthias Müller-Prove och Frank Ludolph de två vanligaste interaktionsmodellerna som används idag; WIMP och Web. Artikeln belyser de problem som deras olikheter leder till.
"Web browsers give access to a branch of graphical user interfaces that do not use windows, icons, and menus as their main elements. To that extent, websites have non-WIMP graphical user interfaces. Their interaction model is fundamentally different from the desktop model in a way that the knowledge of operation cannot be leveraged from the desktop to the web. Consistency and familiarity can only flourish in the user experience of the combined system of desktop and web if the models are compatible with each other. They are not, because the mode has to be considered in order to predict the effect of the next user action. This extra mental effort causes problems because humans do not pay attention to the surrounding context once they are focused on their activity; they lose sight of the fact that they work in a browser and transfer their experience with desktop applications to build expectation on using web applications. In many cases this is the reason for errors and sometimes even loss of data."