Kim Goodwin returns to FBTB

Sara Doltz

The most suitable title that comes to mind when thinking about Kim Goodwin is Design leadership guru. With over two decades of consulting, running in-house businesses, writing books and being a vivid public speaker, she has truly become one of our favourites.

This is not the first time Kim Goodwin takes the stage at From Business to Buttons. She has been with us two times before; in 2015 she did one of the most appreciated talks in FBTB history on the China stage.

Kim has spent 25 years in Service Design and UX, helping businesses build their internal design capabilities through coaching and organizational change management. She is based near San Francisco, but whether she’s herding cats in conference rooms or photographing wildlife in places with no Internet access (check out her Instagram for mind blowing captions!), she is regularly on the move as she speaks and teaches at conferences all around the world. 

Kim is also the bestselling author of Designing for the Digital Age. Published in 2009, it’s still considered a, to quote Alan Cooper, “A complete handbook for an entire profession”.

Her talk at FBTB will be about Design Systems, but then again, not really:

– My talk is not on design systems exactly. It’s more: how do we think of the design function itself as a something like a design system, with both high-level and low-level components? 

– In other words, the shared “library” your team needs is not just a component library — it’s a set of foundational values and principles, as well as a set of tools for HOW you work. In part, I wanted to talk about this because I see a lot of teams jumping to design systems as a magic fix when they don’t have some of the foundational pieces in place.

Kim Goodwin is the first speaker to be presented, and nine more will be disclosed in the months to come. As our Innovator tickets are already sold out, sign up to the conference today for a chance to see Kim Goodwin and all the other UX, Service Design and Innovation legends live on stage on May 3, 2019.

Get your FBTB19 tickets here!


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