Melissa Perri: Stop blaming MVPs for your mistakes

Sara Doltz

Are you interested in Lean/Agile product management? Then you are in for a treat! We have invited Melissa Perri from USA to host 3 workshops in Sweden in October on MVPs, Minimum Viable Products.
– Sadly MVPs are gravely misinterpreted by a lot of people, says Melissa Perri.

In October Melissa Perri is coming to Sweden to host three workshops, in Stockholm, Gothenburg and in Malmö. Although she is a New York resident she spent most of this spring working with clients and leading workshops in Europe. Just the other week her workshop in London sold out!

Blaming MVPs

 Melissa Perri is the CEO of ProdUX Labs, a product development consultancy based in New York City. She is also passionate about Lean and Agile UX. But it took a while to get there; she started as a Product Manager and UX Designer at a very conservative company. She had to create every single wireframe up front, and then document every possible use case in large files. Then she found Lean and it changed her whole approach to UX and product management.

But right now she thinks that MVPs, Minimum Viable Products, are gravely misinterpreted by a lot of people.

– Many companies are just pushing out a half finished product and broken stuff on a web site and calling it an MVP. They wait to see if the user will use it, but of course they won’t. Then they’ll blame the method when in fact – they are going about it the wrong way, says Melissa and continues:

– The best way is to focus on trying to learn about the customer instead of creating a version 1. Figure out what they like, and what they don't like step by step. Then take that learning back to your team to create the final product.

A different view

The preconception of MVPs is something that she has heard a lot about.

– Many of my workshop attendees have practiced Lean for many years and rate themselves as highly knowledgeable in the subject. I like to show them a different perspective and challenge them on how they use the methods. Afterwards they come up to me and say that the workshop has been an eye-opener for them and they see how they have been making mistakes with MVPs in the past.

How do you use MVPs in your own day-to-day life?

– I test everything – it’s such a big part of my life! When I first started doing these workshops a couple of years ago I did a ton of user research on how to market them. I also use it when working with both big enterprises and start-ups. I do test's on how to approach them differently in my ways of teaching. Every company is different so I experiment and test to get better, says Melissa Perri.

Do you want to know more about the workshops? Or maybe you are hooked already, check out the sign-up form for the workshop closest to you: Stockholm, Gothenburg and Malmö.

Lämna en kommentar

2 kommentarer

  • Johan Lange

    Är MVP och Lean Startup misstolkat i Sverige? Det är inte min generella bild - och verkligen inte om man jämför med hur Lean och Agilt hanteras. MVP har vi tagit vidare till MVA och MVE i förändringsarbete: minimum viable action & effect.

  • Sara Doltz

    Hej Johan, och tack för din kommentar. Det var jag som intervjuade Melissa och hon menade generellt. Hon jobbar som konsult på många olika typer av bolag över hela världen och det är utifrån de upplevelserna hon byggt sin workshop. Väl mött.