Osterwalder: ”I guarantee. I will get them to the next level.”

Ola Nilsson

We got hold of Alexander on a mountain top (!) to get some of his pre-conference thoughts. And he won’t make anyone disappointed.
– Even when people know the specific tools of the value proposition canvas – I can actually give them an angle on the topics that they've never seen before, he says.

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He is the creator of the Business Model Canvas, and this well designed method is on many people’s minds daily. So – of course – the interest in Alexander's appearance at From Business to Buttons 2017 is huge. His talk is called Value Proposition Design: How to design, test, and build products and services customers care about.

– I will talk about value proposition design around user engagement, user experience, but with a strong focus on the testing aspect, says Alexander Osterwalder, when we reach him over Skype.

– I’ll go a little bit deeper on some of the lean startup techniques, specifically related to value proposition design. 

– I’m a big fan of learning by doing. So I’ll get people to do things during the talk. I'll actually get all 850 people to participate in exercises.

– I'll even get them involved in a bit of a role play...

Role play, value proposition design, testing – sounds promising. But, if you are well familiar with the theories, what will the talk give you?

– Even when people know the specific tools of the value proposition canvas – I can actually give them an angle on the topics that they've never seen before. 

– I guarantee. I will help them to the next level.

– And for me it's very important that they walk away with something that they can apply and that it's not just something inspirational – but applicable. 

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