Margot Bloomstein is the author of Content Strategy at Work, producer of BrandSort, and principal of brand and content strategy consultancy Appropriate, Inc. Over the past 20 years, Margot has helped clarify content strategy for e.g. Al Jazeera America, Harvard University, Fidelity, Lindt & Sprüngli, Lovehoney, Sallie Mae, and Timberland.
Mass media and our most cynical memes say we live in a post-fact era. So who can we trust? Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there. Please welcome, speaker #6, Margot Bloomstein!