What the FBTB17 speakers will talk about

inUse Experience

The whole list – the tremendous speakers at From Business to Buttons 2017 – these are their topics!

Get your ticket for FBTB17!

Katie Dill

When UX Goes Offline
Great experiences are coherent across every touchpoint – online and offline. Learn how the Airbnb Experience Design team leverages pixels to create a better offline experience at all stages of the user's journey. Through its app and website Airbnb helps build a trusting relationship between strangers, helps travelers find the right travel destination, and helps hosts be even better hosts.

Eric A. Meyer

Engaging with Compassion
As more and more people come online, and more and more of our lives are conducted online, designers and developers face an inescapable challenge: we create for millions (or billions), but every one of those engagements is uniquely personal. In such an environment, it's easy to fall victim to unquestioned assumptions about our work and those who use it, causing offense or even harm where none was intended and risking all the trust we might hope to establish. It's time to challenge ourselves to uncover our blind spots, be mindful of how we build, and think of our users with not just empathy, but compassion.

Jaime Levy

Shoot for the Moon: How UX Strategy can transform the world
User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. Jaime will discuss her role in defining the UX Strategy for the futuristic transportation system called Hyperloop.

Mike Monteiro

Let Us Now Praise Ordinary People
Everywhere you turn, companies are promising to change the world. But when the people already on top promise to change the world, you have to wonder how and for whom. The how isn't usually in your benefit, and the for whom isn't usually for you. The world is working exactly as they've designed it to work. So if we really want to change it, we need to change not just how we design it, but who is designing it.

Alan Cooper

Working Backward
It seems every business person has gotten the memo: get design and win big. Companies everywhere are hiring, contracting, acquiring, and training designers. Lots of Sharpies and Post-Its are being consumed. In-house design teams are huge, some gargantuan. But is it really making any difference to the bottom line? Alan Cooper explains why success requires more than just designers. You must also effectively integrate design into your business—and that is a significant design problem in itself.
Taking the perspective of an interaction design pioneer, Alan explores the recent trend of hiring in-house design teams and outlines its implications on the industry as a whole. Along the way, Alan discusses ROI in design and questions whether we are measuring success using the right yardstick. Alan also proposes some solutions and shares some real-life case studies of successful design.

Alexander Osterwalder

Value Proposition Design: How to design, test, and build products and services customers care about

A study by Simon-Kucher shows that 72 percent of all new product introductions fail to meet their revenue and profit targets. It doesn’t have to be that way. In this talk Osterwalder outlines how product teams can avoid the common pitfalls that lead to products and services customers don’t care about. This highly interactive and practical presentation gets participants involved and is based on the Value Proposition Canvas, a business tool to design, test, and build value propositions.

Donna Lichaw

Story First: Crafting Products That Engage
While many of us seek out the newest and shiniest tools, methods, and processes to build more successful products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story. Whether you realize it or not in the moment, you experience everything as if it was a story. The better the story, the more likely you are to want to use a product, continue to use it, pay to use it, and recommend it to others. In this talk, you will see how taking a story first approach to product design and development will help you build more successful websites, apps, campaigns, and services that excite your customers, draw them in, incite them to action, and keep them engaged over time.

Danielle Ehrlich

Participating in Moments that Truly Matter

Our world is becoming more and more distracted with too much ‘connectedness’ and not enough ‘real connections.’ By not being present in the moment, we lose our ability to connect to 'the genius' in ourselves, our environments and each other. ‘The moment’ is where we build relationships, trust and discover valuable perspectives that lead to real solutions. I would like to inspire you with practical tools and examples of how to create intentional environments that access ‘your genius’ and ‘the genius of others’ in shared experiences that unlock and uncover potential and new possibilities.

Dawn Ressel

Evolving design systems for flexibility and scale

Dawn will share the journey to create a durable, scalable design system for Intuit, one of the world’s largest software companies. Intuit has found a balance between creating intentional design cohesion where it matters while allowing the flexibility to address unique customer and brand needs. She will also address how & why designers need to work with technologists to create great design systems.

Get your ticket for FBTB17!

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