This is what the speakers will talk about

Sara Doltz

Curious about what topics the 8 speakers will be addressing on From Business to Buttons? Here you’ll get the full scoop, or at least a hint.

“How the fudge can I make sense of this mess?” Recognize that question when you're trying to search for something on your intranet? Abby Covert is one of the leading experts on Information Architecture. In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. Abby says that IA is a practice of making sense – the tools aren’t hard to learn or even tough to implement but they are also not part of many people’s education. 

We are looking forward to hearing her thought on how to turn our Intranet or Website into something that finally making sense! (If you want even more in depth knowledge Abby Covert is also hosting a workshop in April 16th.)

Golden Krishnas talk on From Business to Buttons is called ”The best interface is no interface” and is about our love affair with the digital interface – that is out of control. We’ve embraced it in the boardroom, the bedroom, and the bathroom. Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. But there's a different path according to Golden Krishna. He will challenge our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces.

Susan Weinschenk will share the lastest research on humans and machines, give a glimpse of the near future and what that future means to those who will be designing our future interactions with technology. This will be a must-see for any designer. 

Her talk is called: Robots, Virtual Reality, and Artificial Intelligence: The Future of Human Interaction With Technology. But which of these technologies are here for the long haul? How does having relationships with machines change us? What happens when our interactions with machines becomes indistinguishable from our human interactions? Are our “relationships” with machines changing?

Susan will also host a workshop titled “Design For Engagement: How to design so people take action” that has been extremely popular so far – only a few limited spots left.

Jeffrey Veen will be sharing some of the experiences he had along the way: notably how they used design as the centrepiece for how he structured Typekit, the company he co-founded a few years ago.

– It's a story of how we invested in culture, to grow a team that trusted and respected each other, and how that led to a much better product over time. A lot of what I'll talk about can be taken back and applied to teams of any size, regardless of how much emphasis they put on design in their product development process.

Patricia Moores talk is called “From Day One to Day None: The Lifespan Design Challenge”

The most progressive multi-national firms have come to recognize that the key to global market responses lies not in finding the differences between people, but in enhancing their commonalities. As we commit to this new directive, the Design Community understands we must not create for the “elderly”, or the “disabled”, rather, for all consumers, of all ages and abilities with equity. Smart firms have embarked on a globalization journey to identify the very human elements that make their offering both appealing and essential.  In this era of instant web-based communication, this approach is no longer a choice. It has become a necessity and the greatest Design Challenge of our time.

Stay tuned and check in at the blog to get more details on the remaining speakers. And of course ... don't forget to get your tickets to From Business to Buttons.

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