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Word Lens - Early version

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By now I guess nobody has missed the Word Lens iPhone app from Quest Visual? I had the great pleasure of meeting Otavio Good, the founder of Quest Visual at the ISMAR09 conference in Orlando last year. He showed me an early version of Word Lens when we went out to lunch at a pizzeria.

It was magic! The text got instantly translated through the camera lens.

I think that one of the reasons why this augmented reality app is so astonishing is that it doesn’t add information – it manipulates it - and in a great and very natural way. The app is straightforward, easy to use, and solves a distinct problem.