... a usability expert when:
- you are trying out a new pair of shoes, it doesn’t fit well, and you think “that’s where [company name] loses a fair percentage of sales”
- you also give out an exact percentage (with 0.01% accuracy) of conversion loss due to a particular shoe usability issue from the top of your head
- you enter any shop (grocery, retail, etc.) and your first thought is a list of suggestions for improvement of the inventory layout to “increase shop usability and conversion rate”
Dessa och 17 punkter till finner du på Yuri Filimonovs blogg Improve the web.