You know you are...

Johan Berndtsson

... a usability expert when:

  • you are trying out a new pair of shoes, it doesn’t fit well, and you think “that’s where [company name] loses a fair percentage of sales”
  • you also give out an exact percentage (with 0.01% accuracy) of conversion loss due to a particular shoe usability issue from the top of your head
  • you enter any shop (grocery, retail, etc.) and your first thought is a list of suggestions for improvement of the inventory layout to “increase shop usability and conversion rate”

Dessa och 17 punkter till finner du på Yuri Filimonovs blogg Improve the web.

/Johan Berndtsson

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