As of October 2023 inUse is officially part of AFRY Experience Studios.
Academy courses continued until 31/12.
For offerings and questions see

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Join Europe's premier UX- and Service design conference on May 12th 2023, in Stockholm, Sweden.

From Business to Buttons (FBTB) is Europe's premier User Experience and Service Design conference held annually in Stockholm, Sweden. It is the meeting place for everyone who wants inspiration and hands-on advice on generating business value by creating great experiences.

We are beyond excited to dive into the pep rally leading all the way up to FBTB23. Our audience voted last year's conference as the best one to date, and we're aiming even higher this year.

Tickets to the conference

FBTB23 will be an extraordinary event with limited seats. Therefore, tickets will be hard to come by. So don’t sleep on it!

We have just released the first ticket category, "Innovator", on the website. Grab yours here right away!
And a tip from us, if you know someone at inUse, slide into their DMs and ask for a friendly discount – they'll be happy to share.

Bring your team

Are you looking to join us with your team of 5 or more? Don't hesitate to contact our project manager at "" for a group discount.

P.S. A friendly heads up! The next ticket category will release on November 22nd – which means more expensive tickets.