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Netflix Lead Designer Ghaida Zahran joins the FBTB lineup!

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If you are anything like us you probably spend way too much time with Netflix. Stranger Things, The Crown, Mindhunter, Narcos… Great content and great design. In harmony. Algorithms – like the ones suggesting what we might like – play a bigger and bigger role in both how we consume, and how we design, new solutions. In many ways, it's a new tool that many of us will need to master. So... Say hi to the first speaker in the FBTB2020 lineup – Ghaida Zahran!

Ghaida Zahran (US) is a lead product designer at Netflix with over 12 years of experience in design. After 6 years of designing at agencies, she moved to lead Revenue design at Change.org. This introduced Ghaida to the power of A/B testing to drive business goals.

Now at Netflix, Ghaida works on design strategy for the Partnerships & Payments design team. Among other things, the team is responsible for Netflix presentation in partner contexts such as PlayStations and Samsung Smart TVs, and that requires a different way of thinking about how to communicate the value of Netflix to potential members. Together with the team she supports, Ghaida experiments with different types of content recommendation strategies and algorithms to attract non-members.

When Ghaida isn't designing things, she can be found sailing around the San Francisco Bay in search of new restaurants to try.

We are SUPER EXCITED to have Ghaida as our guest, and we're looking forward to meeting both her, and you, at From Business to Buttons 2020!

Get tickets for FBTB2020!