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Posts by Ingrid Domingues

Page 1 of 5

Finally ditch the Persona!

Demographically biased personas hinder our ability to understand the really important user behaviours, needs and expectations in the context of …

  — 6 min read

Shoot a film!

We have found it extremely valuable to shoot very short films that explain emotions, context and facts. Here we've collected …

  — 1 min read