As of October 2023 inUse is officially part of AFRY Experience Studios.
Academy courses continued until 31/12.
For offerings and questions see https://afry.com/en/area/afry-experience-studios.

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Turning Data into Design – Learn about Design essentials with Kim Goodwin

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By now, Kim Goodwin is a veteran at the From Business to Buttons conference. She’s been a keynote speaker and held workshops several times before – always with smashing feedback from her audience and attendees.

At FBTB23 on the 12th of May, in Stockholm, Goodwin will return to the capital of Sweden to deliver her expertise once more – this time, she’s giving us a talk on Design & Leadership insights from the Healthcare business.

– Designing for illness means understanding humans at their most vulnerable – often frightened, perhaps cognitively challenged, and probably facing a complicated set of barriers to effective care, says Goodwin.

We’re looking forward to the return of your workshop “Turning Data into Design: Journey maps, scenarios and storyboards”. Why did you pick that topic again?
– While I love developing new workshops, this one is always popular. These are my “desert island design tools”—the things I’ve seen help team after team.

– Having a way to translate research into what we build doesn’t just help us focus our efforts. It also helps bring other people along with us, which is essential to getting things built. And for people working in agile teams, there’s so much focus on short sprints that we need a way to see how that all fits together in a coherent experience without spending months to do that.

In the upcoming hands-on workshop, Kim Goodwin will show you how to develop journey maps and scenarios from research data and then use those to guide low-fidelity storyboards and higher-fidelity designs.

– There’s plenty of hands-on time in the workshop, but we’ll cover a lot of ground in the discussion. There are things you can do right away to improve on research, design, and storytelling with your team. And these tools are useful no matter what you’re designing, whether it’s a service, an enterprise offering, a consumer app, or even a set of conversational AI parameters. And even if you’ve used some of these tools before, seeing how someone else adapts them can be worthwhile.

Have you experienced any “Heureka moments” yourself, using Journey maps, scenarios, and storyboards?
– Tons of them! I’ve had journey maps show a team the main problem wasn’t where we thought it was or saw that their initial scope was much too narrow. Scenarios can completely reframe the problem for a team and help them avoid missing huge needs. And sometimes, a storyboard is the best way to recognize that an idea just won’t work.

You’ve held workshops at FBTB before – how was that experience?
– The groups were fantastic, and the inUse team took good care of everyone. The first time I ran a workshop, I was a little behind in the afternoon and suggested we do a 15-minute break. I learned, though—don’t mess with fika!

As a facilitator, do you have any personal goals when walking into a room with new people?
– I want to make sure everyone is comfortable contributing and gets as many of their questions answered as I can manage. I also try to be clear that I don’t have all the answers and that sometimes we need to approach things differently based on the project, the organizational culture, or the team's skills. And hopefully, along the way, we will have some fun!

Anything you would like to add yourself?
– I’m looking forward to it! It’s always a terrific event and a beautiful time to be in Stockholm. It will be fun and useful—you should come! :-) 


Read about Kim's Workshop "Turning Data into Design: Journey maps, scenarios and storyboards”.